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Transforming passive ads into interactive experiences.

THE VIEWERS PAIN

Unnatural ad breaks are highly disruptive — 71% of viewers say they are bothered by them.

THE VIEWERS NEEDS

87% say they are more likely to click on ads that show products they are interested in or actively searching for.

THE VIEWERS PAIN

Ad fatigue is real!

Viewers are able to recall only 10–20% of brands after a commercial break

THE VIEWERS NEEDS

Relevant, contextually fitting advertising has greater impact and higher user acceptance – which generally aligns with improved ad recall.

THE VIEWERS PAIN

66% of consumers say most digital ads are irrelevant.

THE VIEWERS NEEDS

Studies show that both social and personal relevance have strong positive effects on consumer attitudes toward ads and the platforms displaying them.

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ENGAGE

With Inphera ads, you motivate your audience to directly engage and interact with your brand.
Through this, we help brands overcome ad fatigue, be seen, and be remembered.
A single ad contact today rarely means true recognition or recall.
Studies show that people enjoy interactive experiences and are more likely to engage with them.
These interactions generate significantly higher attention, likability, and memorability — helping brands enter their audience’s relevant set much faster.

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SHOP

While driving high brand attention and preference, Inphera ads also cover the lower-funnel stage.
The main USP of Inphera ads is the interactive shopping experience within the program.
This minimizes barriers between the initial ad contact and the actual purchase, ensuring maximum relevance.
Our full-funnel approach — from awareness to conversion within a single ad — is unique and delivers maximum budget efficiency.

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IMPACT

Inphera ads not only create impact through high attention and interaction — they are even perceived positively by audiences.
Beyond the interactive aspect, which drives recall and brand perception, the Inphera ad experience is voluntary and therefore far less interruptive than traditional ad breaks.
Even when the current program is paused, the audience has the opportunity to engage — turning a waiting moment into an active experience, with less second-screen distraction.
Inphera doesn’t interrupt. Inphera makes ads fun again.

With these three pillars, we deliver a full-funnel, high-attention, interactive solution that is optimized to be remembered, drive sales, and help brands grow.

Be among the first to test our solutions today.

STATUS QUO

The ad break never truly evolved.
Born on radio, transplanted to TV, copied into digital: interruptive, one-way, and easy to ignore. Audiences face thousands of messages each day and remember almost none. It’s not ads that frustrate people

— it’s interruption and irrelevance. The result: brands lose impact, platforms add friction, and budgets burn on “impressions” that fail to deliver outcomes.

There’s still no bridge from viewing to doing.
Advertisers rely on assumptions and surveys: Did the viewer buy the jacket in the scene? Online? On mobile? In a nearby store? Today, we simply don’t know — and natural pause moments remain unmonetized.

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OUR SOLUTION 

We turn every pause into an interactive discovery layer.


Inphera is a SaaS platform that transforms natural breaks and content moments into relevant, shoppable touchpoints — integrated directly inside the video experience. No more pushy interruptions; just contextual interactions people opt into. 

What changes:

  • 100% addressable (moment + audience)

  • 100% shoppable (affiliate, DTC, local retail)

  • 100% accountable (measurable outcomes) 

  • 100% attention 

Where it works:

 

VOD and streaming, livestreams, and onboard entertainment today — with Smart TV, XR, and second-screen on the horizon.

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We’re replacing the traditional commercial break with context-aware, interactive moments that people actually choose to engage with — across VoD, live content, and onboard entertainment.

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THE PRINCIPLE OF COMMERCIAL BREAKS IS OVER 70 YEARS OLD.

TIME TO SAY GOODBYE!

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