WE TURN EVERY PAUSE INTO AN INTERACTIVE EXPERIENCE
The principle of commercial breaks hasn’t evolved — in over 80 years.
Born in the radio era, carried over by television, the same interruptive logic still dominates today’s digital and streaming environments.
Whether it’s on Netflix, YouTube, live streams, or even in-flight entertainment —
ads still interrupt, push a message, and hope someone’s watching.
But audiences have changed.
They pay to skip, ignore pre-rolls, and multi-task their way around interruption.
They want relevance, context, and control — not noise.
As a result:
Brands lose impact – their message feels disconnected from the moment.
Platforms struggle to monetize without friction.
Advertising burns billions on impressions no one wants.
The reinvention of the commercial break for the streaming age
Not only for Netflix. For Video on Demand. For Live Streaming.
For Onboard Systems. Everywhere.
AND YES,
IT´S REAL !
The reinvention of the commercial break for the streaming age
Not only for Netflix. For Video on Demand. For Live Streaming.
For Onbaord Systems. Everywhere.
THE PRINCIPAL OF COMMERCIAL BREAKS IS OVER 80 YEARS OLD.
TIME TO SAY GOODBYE!